Web Series

In the Next Normal, what role does digitalization is playing to change the textile industry? How can organizations successfully use it for faster delivery and reduced cost?

US Apparel & Textile CEO Asif Malik sat down with PSDF CEO Jawad Khan to discuss.


Pakistan’s textile exports industry is one of its biggest employers. As COVID19 hit revenues, how has upskilling helped companies retain their workforce?

PSDF CEO Jawad Khan talked to US Apparel & Textile CEO Asif Malik to find out.


COVID19 changed how we work & shop . Will things ever go back to how they were? Or are these shifts in behavior permanent? What role will automation play ?

Don’t miss PSDF CEO Jawad Khan’s talk with Rafum Group CEO Zahid Hussain to learn more.


As daily routines resume and we adjust to the New Normal, do shifts in consumer behavior and business practices still hold true?

PSDF CEO Jawad Khan sat down with Rafum Group CEO Zahid Hussain to find out .


According to the World Bank, in 2019 there were 7.3 million active borrowers of microfinance in Pakistan. How has this changed in the New Normal?

Watch PSDF CEO Jawad Khan in interview with Finja Co-founder & CEO Qasif Shahid as they talk about the impact of COVID19 and what it means for Pakistan’s MFIs.


According to ACCA Global, 90% of the companies in Pakistan are SMEs. How is Pakistan’s microfinance and banking sector coping with COVID19?

PSDF CEO Jawad Khan sat down with the Co-founder & CEO of Finja, Qasif Shahid, to find out.

Stay tuned!


Pakistan’s multibillion rupee hospitality industry is also one of its biggest employers. As it emerges from quarantine, how have hospitality businesses coped with COVID19?

Raza Pirbhai (CEO, KFC Pakistan) talks to PSDF CEO Jawad Khan about the future of hospitality businesses in the New Normal.


Hospitality is one of Pakistan’s biggest employment sectors. It’s also ground zero for the impact of COVID19. How have Pakistan’s food & beverage businesses coped?

PSDF CEO Jawad Khan sat down with Raza Pirbhai (CEO, KFC Pakistan) to find out.

Stay tuned!


When things get tough, the tough pivot. PSDF CEO Jawad Khan sat down with Naheed Memon, Director of Kings Apparel, to learn how the pandemic has affected Pakistan’s textile exports and how the sector may yet emerge as a savior for the country’s economy in the Next Normal.


According to MDS Transmodal, by March 2020 Pakistan was the second biggest exporter of textiles as a share of the country’s total exports. 6 months on, how has this changed?

Find out in our next episode with PSDF CEO Jawad Khan, who interviewed Naheed Memon, Director of Kings Apparel, to talk about the impact of COVID19 on Pakistan’s exports.


We know that COVID19 has impacted business outlook in the digital space. But what exactly does this impact entail for IT sector?

Tune in to PSDF CEO Jawad Khan’s discussion with Asif Peer, CEO of Systems Ltd, as they talk about shifts in the technology job market, evolving skillsets, and what it means to have a future-ready business for the Next Normal.


Pakistan is one of the most affordable IT outsourcing countries in the world – Asif Peer, Systems Ltd.

We sat down with the CEO of Systems Ltd, Asif Peer, for his insight into rapid digital transformation driven by COVID19.

Stayed tuned to Parwaaz for the full episode!


Global public debt is estimated to reach 101% of global GDP in 2020.

With jobs at risk and the buying power of households on the decline, the FMCG industry has been severely impacted.

Jawad Khan, CEO of PSDF speaks with Amir Paracha, Chairman & CEO of Unilever Pakistan, to understand the various steps that FMCGs have taken to recover from the impact that COVID19 has had on the industry.


To date, COVID19 has brought about a fiscal response of over $11 trillion!

With the world forced into an economic reset, are Pakistani FMCGs prepared for the Next Normal?

Hear the conversation of Amir Paracha, Chairman & CEO Unilever Pakistan as he sheds light on how the industry has pivoted into this new era.


Watch Co-chair of Information, Communication & Technology for Parwaaz, Irfan Wahab, CEO Telenor Pakistan, share his views & insights on the change businesses need to make to be ready for the Next Normal in his exclusive conversation with Jawad Khan, CEO PSDF.


Irfan Wahab, CEO Telenor Pakistan and Co-chair of Information, Communication & Technology for Parwaaz, shares his insight on adapting to the change after COVID-19, the future of ICT and Planning the Next Normal.


Watch Co-chair of Agriculture & Livestock for Parwaaz, Ghias Khan, President & CEO of Engro Corporation, share his views & insights on the changes businesses need to make to be ready for the new normal in his exclusive conversation with Jawad Khan, CEO PSDF.


Ghias Khan, President & CEO Engro Corporation and Co-chair of Agriculture & Livestock for Parwaaz, shares his insight on adapting to the changes & the future of agriculture in the COVID-19 scenario.


Watch Parwaaz working panel member for Information, Communication & Technology, Monis Rahman, CEO and Founder Rozee.pk share his perspective on business outlook, employment and jobs in his exclusive conversation with Jawad Khan, CEO PSDF


In the third interview of Parwaaz web seriesPlanning the Next Normal, we spoke to Monis Rahman, CEO and Founder Rozee.pk and working panel member of Information, Communication & Technology for Parwaaz, an internet entrepreneur with 15 years of experience setting up online businesses in emerging markets. Monis will highlight essential skills demanded by the industry and how the youth of Pakistan can invest in themselves to be Future Ready.


In his exclusive conversation with Jawad Khan, CEO PSDF, working panel member of Hospitality, Retail and Services panel for Parwaaz, Ehsan Saya, Managing Director Daraz, gives his unique insight into what the pandemic means for business outlook, employment and jobs in the e-commerce sector.


Where COVID-19 has closed doors, it has also opened new avenues for enterprises. Watch Ehsan Saya, Managing Director Daraz and working panel member of Hospitality, Retail and Services panel for Parwaaz on how this pandemic has acted as a catalyst for businesses to innovate.


In his exclusive conversation with Jawad Khan, CEO PSDF,  Co-chair of Financial Services panel for Parwaaz, Muhammad Aurangzeb, President and CEO HBL, gives his unique insight into what the pandemic means for business outlook, employment and jobs in the financial sector.


In the first interview of Parwaaz web series – Planning the Next Normal, we spoke to Co-chair of Financial Services panel for Parwaaz, Muhammad Aurangzeb, President and CEO HBL, who has over 30 years of experience in national and international financial leadership roles. Aurangzeb will share his thoughts on how the banking and financial sector is coping with the challenges of COVID-19 and how youth can take this opportunity to carve a path to success.